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Beyond the Business: How One Leader Found His True "Why" and Transformed His Team

Writer's picture: Balaji PasumarthyBalaji Pasumarthy

Introduction


We all know the feeling: the sense that something's missing, even when we're objectively successful. We might have a thriving business, a good team, and positive metrics, but deep down, the question lingers—why are we doing this? For Chaitanya Chitrakoota, chairman of Chitrakoota Schools, this feeling persisted even after two decades of running schools. He had built a respected institution, but he knew there was something deeper driving him—a purpose he hadn’t yet fully articulated.


This story isn't just about education; it's about leadership, purpose, and the often-subconscious forces that shape our decisions. And it’s why I urge you to watch the video below to explore it further.


The Quest for Clarity: Uncovering a Subconscious Drive


Chaitanya's journey highlights a common entrepreneurial pitfall: running a business without fully understanding the root of your passion. Like many of us, he was in the "doing" mode. He knew how to run his schools, but he hadn't fully excavated his subconscious motivators—until he encountered Liberated Enterprise Creators (LEC).


LEC's tools helped him perform a deep dive into what truly drove him, ultimately leading to a realization that he calls his "Golden Vibe": "I believe and you achieve". This simple yet profound idea revealed that his true passion wasn’t just education; it was empowering others to grow and reach their potential.


The Power of Purpose: Aligning the Team


This revelation didn’t just change Chaitanya’s perspective; it reshaped his leadership style. Understanding his core value allowed him to articulate a clear purpose for his schools and to start getting his team on board. His "Golden Vibe" wasn’t just his personal mantra, it became a unifying principle for the entire organization.


The results? Greater clarity and engagement among his team and more importantly, it freed up Chaitanya’s time. He moved from feeling like a cog in the wheel to the orchestrator of a purpose driven organization.


Key Takeaways:


Your "Why" Matters: Success without purpose can feel hollow. Understanding your core drivers is key to truly fulfilling work.


The Power of a "Golden Vibe": Discovering a central personal belief can create a rallying cry for you and your team. Having a tool like Golden Vibe can help you discover and learn  to apply it in just 2 sessions.


Clarity Empowers: When your team understands the purpose, they are empowered, and your role as the leader becomes more streamlined.


The Subconscious is Key: Sometimes the most important drivers are those we are not aware of, that is why exercises like the Golden Vibe from LEC can be incredibly helpful.





How can you apply this to your business?


Chaitanya’s story is a potent reminder that purpose-driven leadership begins with self-discovery. Have you taken the time to understand your personal why? Have you articulated your company's core purpose in a way that resonates with your core and is relatable to your team? These are essential questions for all entrepreneurs.


The Golden Vibe exercise from Liberated Enterprise Creators was instrumental in Chaitanya’s journey. It’s a step you can take too, no matter your industry. By discovering your true drivers, you can transform your business into a vehicle for positive impact and personal fulfillment.


Ready to go deeper?


Watch the video now to learn more about Chaitanya’s story.


Explore the tools offered by Liberated Enterprise Creators, including their Golden Vibe exercise.


Conclusion


Business isn't just about profits, it’s about purpose, impact and unlocking the potential within ourselves and our teams. Let Chaitanya's experience guide your own search for meaning.



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